Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm


September 3, 2014

The rise and fall of Abercrombie & Fitch

Interesting read on the rise of H&M, Zara and Topshop – and the fall of Abercrombie & Fitch. The Abercrombie & Fitch logo is no longer a marker of popularity and, in fact, hasn’t been one for years. Why should a teen send subtle signals about her identity by dressing in a certain brand when she can define herself Read More

December 5, 2012

Why Zara is the world’s largest fashion retailer

Zara is a fast fashion phenomenon. With about 4,400 stores around the globe this empire is twice the size of Swedish H&M and no end is near; Zara is opening more than one new store every day or approximately 500 every year. Here are two aspects that fascinate me with Zara, the world’s largest fashion Read More