Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm

The New Yorker

September 3, 2014

The rise and fall of Abercrombie & Fitch

Interesting read on the rise of H&M, Zara and Topshop – and the fall of Abercrombie & Fitch. The Abercrombie & Fitch logo is no longer a marker of popularity and, in fact, hasn’t been one for years. Why should a teen send subtle signals about her identity by dressing in a certain brand when she can define herself Read More

June 24, 2013

How VICE could create crap and still be important and worth $1 billion

Media companies around the world are running the numbers. What is VICE worth? How much are we willing to pay and how much more would those damn kids ask for? Valuations of about $1 billion have been going around but VICE cofounder Shane Smith‘s “not interested” has remained rock solid. You can’t blame the industry Read More