Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm

The New York Times

September 3, 2014

The end of the printed newspaper

Print ad revenues have fallen 65% in a decade, 2013 saw the lowest ever recorded, and 2014 will be worse. If you are a journalist at a print publication, your job is in danger. Period. Time to do something about it. When the Tribune Company recently got rid of their newspapers, the New York Times ran Read More

June 8, 2014

Brands like Atari don’t die easily

For many people, the Atari name lives on as little more than a retro cool brand name affixed to T-shirts. All but the most dedicated gamers are probably unaware that Atari is still alive as a company. Early last year, the company filed for bankruptcy protection, with the goal of selling off its portfolio of Read More

September 13, 2013

The No Cluetrain Manifesto: Getting things wrong, missing points

Tim Armstrong (AOL), Caroline Little (Newspaper Association of America) and Arthur Sulzberger Jr (The New York Times) were all on stage and a media fanatic like yours truly couldn’t have asked for a better opportunity to piggyback off of other people’s thoughts and ideas. But…

August 23, 2013

The power of a personal media empire

I don’t believe in media brands but in personal ones. I can’t relate to Vogue, The New York Times and CNN but rather to Anna Wintour, David Carr and Piers Morgan. Media consumption today, and definitely in the years to come, is built upon relationships between people – not brands. If previous generations consumed a Read More

April 12, 2013

Frockwriter to FELLT

Today everyone at Sydney Stockholm is proud to welcome Patty Huntington to blog network FELLT. Huntington is one of Australia’s most acclaimed fashion journalists. She is a heavy­‐hitter, an acclaimed professional with an impeccable reputation. Huntington’s blog Frockwriter, which was launched in 2008, has been covered by media outlets such as The New York Times, The Sydney Morning Herald and The Age. Read More