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Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm


February 16, 2015

Billy Walters: The world’s most successful sports bettor

For four decades, other gamblers have tried to be Billy Walters while investigators have tried to bring him down. And for four decades, the world’s most successful sports bettor has outrun them all. ESPN Magazine has published an intriguing look at a legend: He left two failed marriages and a car salesman gig behind in Read More

August 23, 2013

The power of a personal media empire

I don’t believe in media brands but in personal ones. I can’t relate to Vogue, The New York Times and CNN but rather to Anna Wintour, David Carr and Piers Morgan. Media consumption today, and definitely in the years to come, is built upon relationships between people – not brands. If previous generations consumed a Read More