Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm

Abercrombie & Fitch

September 3, 2014

The rise and fall of Abercrombie & Fitch

Interesting read on the rise of H&M, Zara and Topshop – and the fall of Abercrombie & Fitch. The Abercrombie & Fitch logo is no longer a marker of popularity and, in fact, hasn’t been one for years. Why should a teen send subtle signals about her identity by dressing in a certain brand when she can define herself Read More

September 13, 2012

Do not like this on Facebook

Much digital marketing today is not about quality or relevance. It’s about a bunch of new platforms and technologies laid out in front of us and it’s about us throwing ourselves at them. Walk down any high street and you’ll see “Like us on Facebook” on every other store window, sometimes big enough to cover Read More