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Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm


June 24, 2013

How VICE could create crap and still be important and worth $1 billion

Media companies around the world are running the numbers. What is VICE worth? How much are we willing to pay and how much more would those damn kids ask for? Valuations of about $1 billion have been going around but VICE cofounder Shane Smith‘s “not interested” has remained rock solid. You can’t blame the industry Read More

April 22, 2013

E-commerce is not a nice-to-have add-on; it’s the core feature

Publishing and e-commerce; two phenomenons that’ve been trying to dance for a decade. They’re lovers and haters, dear friends and arch-enemies; to “sell out” is considered a dream scenario (for a merchant) as well as a place in hell (for a journalist). Publishing and e-commerce have been on colliding routes for too long. I don’t believe that there’s Read More

January 11, 2013

Talking loud to no one: Tina Brown, Andrew Sullivan and why Newsweek died

A new addition to my collection of historical magazines; the last print issue of Newsweek. After 79 years, 4150 printed issues, 21 covers featuring Jesus and 11 logo redesigns it has now been put to sleep. Editor-in-chief Tina Brown ended up being both saviour and executioner. In the last editor’s letter she writes: “Newsweek has been many things Read More

November 13, 2012

Journalists will come for us all

Scandinavian media group Schibsted released their third-quarter earnings on Wednesday. During the presentation Jan Helin, Editor-in-Chief of Schibsted-owned Swedish tabloid Aftonbladet, stated that at the end of this year they will become the world’s first daily newspaper with an online ad revenue larger than the one coming from print. Take what you want from that but Read More

October 15, 2012

Create a business out of your blog

Folks reading business and media blogs might have recently had to encounter my big mouth. Alongside Patty Huntington, Matthew Gain and Karla Courtney I was part of a panel hosted by Social Media Club Sydney discussing the commercialisation of the blogosphere. Some of the stuff I said (and god knows I said a lot) was picked up. In Mumbrella, Read More

June 20, 2012

Publishers must actually want to change before they can

On the verge of extinction we change. We may finally open up to what’s new and different, we raise our hands in the air in front of the enemy, we take a U-turn, we cheat, we do whatever it takes to have another go. It’s in our DNA to want to survive. Why is it Read More

June 13, 2012

How Forbes got all but the most important thing right

FELLT and Forbes; two different media products from two different decades. The latter a traditional capitalist magazine founded not only upon a genuine, proud and burning interest in money, but also by an individual that had much of it. Then FELLT, the opposite of every traditional media institution with it’s “no media brand” structure. Influential Read More

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