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Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm

business development

June 15, 2014

Jimmy Iovine: The billionaire who smell blood

I knew very little about Jimmy Iovine prior to the first “Apple is buying Beats” rumours. Embarrassing but true (I had even bought a pair of headphones from the guy, for christ’s sake). Now the deal is done ($3.25B, ka-ching) and I have caught up on my homework. One of my favourite archive pieces is Read More

June 8, 2014

Brands like Atari don’t die easily

For many people, the Atari name lives on as little more than a retro cool brand name affixed to T-shirts. All but the most dedicated gamers are probably unaware that Atari is still alive as a company. Early last year, the company filed for bankruptcy protection, with the goal of selling off its portfolio of Read More

September 6, 2013

Marissa Mayer knows enough to be dangerous

When a corporate CEO cares this much about a logo redesign – I’m pretty confident the rest of the business will be alright too. Or as she says herself: “I know enough to be dangerous.”

September 20, 2012

Shout it out loud

A friend gave a lesson the other day: “Worried someone’s gonna steal your idea? Do you have any clue how hard it is to get shit off the ground? No one’s gonna steal your freaking idea.” Initially I always look at my ideas as if they’re descendants from God; as if they’re valuable pearls grounded Read More

June 6, 2012

The “show me the money” person won’t see a dime

Change is one of those words that makes people go crazy. Change can be tattooed in Chinese letters on ankles during party nights in Pattaya, change can turn billion dollar businesses on their bottoms and change can turn an African-American Honolulu-born child called “Barry” into the most powerful man in the world. Change can also Read More