Interesting read on the rise of H&M, Zara and Topshop – and the fall of Abercrombie & Fitch.

The Abercrombie & Fitch logo is no longer a marker of popularity and, in fact, hasn’t been one for years. Why should a teen send subtle signals about her identity by dressing in a certain brand when she can define herself explicitly on Facebook and Instagram?

Read the piece Abercrombie & Fitch knows it’s not cool anymore on The New Yorker.