Print ad revenues have fallen 65% in a decade, 2013 saw the lowest ever recorded, and 2014 will be worse. If you are a journalist at a print publication, your job is in danger. Period. Time to do something about it.
When the Tribune Company recently got rid of their newspapers, the New York Times ran the story under a headline “The Tribune Company’s publishing unit is being spun off, as the future of print remains unclear.” The future of print remains what?
Try to imagine a world where the future of print is unclear: Maybe 25 year olds will start demanding news from yesterday, delivered in an unshareable format once a day. Perhaps advertisers will decide “Click to buy” is for wimps. Mobile phones: could be a fad. After all, anything could happen with print. Hard to tell, really.
This disconnection between the business side and the news side was celebrated as a benefit, right up to the moment it became an industry-wide point of failure.
Read Clay Shirky’s piece Last Call on Medium.