Ken Cowley was once one of the most powerful men in Australia. He used to sit at the right hand of billionaire media baron Rupert Murdoch and was one of his most trusted lieutenants.
Yesterday (May 30), Financial Review published an interview with Cowley, now 80, with the man reflecting on life, death and his career. It’s a good read for anyone interested in global media empires in general and the Murdoch family business in particular.
It is spectacular to learn how Cowley looked at the responsibilities of the conglomerates various newspaper editors, decades before buzzwords such as “native advertising”:
Cowley saw the editor as a person who could work with him to make a profit and involved them in briefing advertising agencies, customers and clients. He got editors involved in budgets and made it clear that any initiative they wanted to pursue had to be costed and demonstrated it would make money.