I knew very little about Jimmy Iovine prior to the first “Apple is buying Beats” rumours. Embarrassing but true (I had even bought a pair of headphones from the guy, for christ’s sake). Now the deal is done ($3.25B, ka-ching) and I have caught up on my homework.
One of my favourite archive pieces is the Rolling Stone interview from April 2012. It’s a glimpse into who Iovine is and how much he cares. It’s a tale of how to turn your obsession into big business.
“JIMMY HAS THIS TERM: ‘I SMELL BLOOD.’ WHEN HE SAYS THAT, I KNOW HE’S ON TO SOMETHING.” – Dr Dre
Before you head into the text, a word from Iovine’s dad:
Once, he overheard his dad, a longshoreman, talking to a friend outside. “The guy asks my dad, ‘What is it with your son, with the music and the headphones? What is this shit he does?'” Iovine recalls, laughing. “My dad goes, ‘He’s got magic ears. He can hear what you’re thinking.'”