I couldn’t write something smart about logo design even if I wanted to. But it seems Yahoo! CEO Marissa Mayer can.
One of the most shared blog posts during the last couple of days is her “Geeking Out on the Logo”, a brief and personal examination of her (and her team’s) work on the new Yahoo! logo. Even if I can’t judge the end product with confidence, I’m impressed by her energy and the fact that she seems to have a true and pervading understanding of what her Yahoo! is. From her blog post:
We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.
We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.
When a corporate CEO cares this much about a logo redesign – I’m pretty confident the rest of the business will be alright too. Or as she says herself: “I know enough to be dangerous.”