Daniel Kjellsson

I tell other people’s stories. Founding partner @SydneyStockholm

May 24, 2017

Beer with an Entrepreneur #5 – Justin Butterworth, investor and founder of Snug

Justin Butterworth sold his company Rentahome for $29M, took the afternoon off and then got back to work on the next big idea. In episode #5 of Beer with an Entrepreneur – I meet him.


Justin founded rentahome, a holiday rental marketplace, in 1999. In 2011, the business was sold to Stayz (Fairfax, ASX) for $29 million. Today, Justin is working to revolutionise the home rental market and property investing as a whole.


In this episode of Beer with an Entrepreneur, we talk about the emotional turmoil of an exit, his strategies to double down during crisis (and become an even better business as competitors fall) – and what he’s looking for as he invests in start-ups himself.
May 10, 2017

Beer with an Entrepreneur #4 – Cameron Adams, co-founder and CPO of Canva

Design software company Canva as passed 10 million users and is closing in on a $500M valuation. Co-founder and CPO Cameron Adams, though, is as relaxed as ever. In episode #4 of Beer with an Entrepreneur – I meet him.

As well as growing its valuation to $458 million, Canva has increased its user base from 1.5 million to 10 million people in 179 countries, and more than 100 million designs have been captured on the platform.

In this episode of of the show, Cameron talks about life leading up to Canva, if he’s had an easy ride, the meaning of a $1B valuation and his life’s work.

May 2, 2017

Beer with an Entrepreneur #3 – Jane Lu, founder and CEO of Showpo

She turned a free version website into a fashion e-commerce juggernaut, en route to $100M in annual sales. In Beer with an Entrepreneur #3 we meet Jane Lu and Showpo.

In 2010, Jane Lu founded Showpo on the back of a career in accounting and corporate finance. In between the two there was time for a failed start-up in the pop-up store space but Showpo showed almost immediate signs of success.

It’s a story of a laptop, two shelves of clothing in her parents garage – and eventually tens of millions of dollars in sales and a spot on the Forbes 30 Under 30.

April 6, 2017

Beer with an Entrepreneur #2 – Luke Mangan, chef and restaurateur

Restaurateur, businessman and celebrity chef Luke Mangan runs 19 restaurants with 700 staff members and boasts a culinary empire that extends across land, sea, air and rail. In Beer with an Entrepreneur #2 we meet Luke to hear his entrepreneurial story.

Luke Mangan earned his first chef’s hat in 1995 at Hotel CBD in the centre of the Sydney business district and four years later opened Salt in nearby Darlinghurst, achieving rapid success as the capital rode the 2000 Olympics boom.

Yet it was the acclaimed Salt that almost brought him down – and taught him some tough business lessons…

March 4, 2017

Beer with an Entrepreneur #1 – Paul Bennetts, co-founder and CEO of Spaceship

What defines a great business? What key questions should founders focus their attention on? How do we most efficiently start to plan our future wealth, today? In Beer with an Entrepreneur #1 – an interview concept created by us at Sydney Stockholm – I meet Spaceship CEO and co-founder Paul Bennetts.

Paul Bennetts is the co-founder and CEO of Spaceship, the Australian superannuation fund challenger with “tech at its core”. Spaceship is taking on the A$2.3 trillion Australian super industry market with a diversified portfolio (currently) carrying the likes of Alphabet, Apple, Facebook, Netflix and Tencent.

February 16, 2015

Billy Walters: The world’s most successful sports bettor

For four decades, other gamblers have tried to be Billy Walters while investigators have tried to bring him down. And for four decades, the world’s most successful sports bettor has outrun them all. ESPN Magazine has published an intriguing look at a legend:

He left two failed marriages and a car salesman gig behind in Kentucky and, after a misdemeanour gambling conviction, headed west with a tiny bank account and a heavy drinking habit…


Walters, now 68, is thought to have bet more money more successfully than anyone in history, earning hundreds of millions of dollars. Walters beats the odds everywhere — in the stock market, real estate, criminal proceedings and his true wheelhouse, sports gambling. His talent brought him from a life of poverty in rural Kentucky to one of wild success. He owns a fleet of car dealerships, several high-end golf courses, a private jet and fabulous homes in places like Palm Desert and Cabo San Lucas.

Read the story Billy Walters: A Life On The Line in ESPN Magazine. Words by Mike Fish.

September 14, 2014

A theory about the rise of fashion blogging

RewardStyle is an affiliate marketing service offering popular publishers to make money out of editorial recommendations. Without informing the readership about the fact that what they click is actually paid advertising.

A less critical description could be that rewardStyle is one of the most interesting fashion-technology companies of the this decade. Texas Monthly recently published a profile on co-founder Amber Venz. It’s 6,000 words worthy of your time.

What’s not worthy of your time (nor the paper it was printed on), is this quote from reporter Francesca Mari:

HERE’S A THEORY about the rise of fashion blogging: in 2008 and 2009, during the dark days of the recession, magazines laid off employees left and right. Ad pages shrank, and, perhaps coincidentally, the brands that continued to advertise continued to be written about. Yet aspiring fashionistas, many of them unemployed millennials living with their parents, had plenty more to say. Blogger software was free and easy, so those young women turned to the Internet and started doing what magazines weren’t—mixing high and low brands and taking pictures that were rough and unexpected.

The evolution had nothing to do with recession nor advertising. Here’s what actually happened:

As a new generation of media consumers looked to traditional media outlets for guidance and inspiration, the bricks-and-mortar-media (myself included, at the time) failed to service this demographic. The newcomers were young individuals more familiar with expressions in imagery and text- and instant messages than in general journalism.

A technological evolution laid ground for a social media one and although traditional media outlets saw this whole thing coming from day one (again, myself included), it was too far from what they were doing at the time. Perhaps it was even too far from what was comfortable.

The audience wanted inspirational, authoritative and opinionated voices telling them what to do. Not because they couldn’t think for themselves but because self-expression was natural to them. Immediate, personal, recommending. Professional journalists, the primary source of content at the time (we’re talking 2005-2006) was taught to remain objective and stay far away commercial leads. The young demographic wanted “Buy this dress!”. Journalists wrote “Here are 10 dresses”. It may seem an almost undetectable variation but it gave birth to a new industry.

At that exact time the editorial staff of any quality magazine also withheld any content from the web until their respective print magazine had been in stores for weeks.

Boom. The last was generation lost.

September 14, 2014

Oleg Grigoryev’s “Morning Views from a Tent”

While trekking through Tajikistan’s mountains in Central Asia, Russian photographer Oleg Grigoryev decided to document his morning view each day in a series he has aptly titled, “Morning Views from a Tent.”


His blog is in Russian – meaning I’ve got no clue what he’s talking about. But the photo essay makes me want to drop everything and reach for my hiking boots.

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