Folks reading business and media blogs might have recently had to encounter my big mouth. Alongside Patty Huntington, Matthew Gain and Karla Courtney I was part of a panel hosted by Social Media Club Sydney discussing the commercialisation of the blogosphere. Some of the stuff I said (and god knows I said a lot) was picked up.
In Mumbrella, I welcomed a law to ensure that bloggers declare payments or gifts they receive from brands – if that same law was then simultaneously reinforced upon all types of media in all channels. Influential bloggers will receive some gifts and the occasional free macaroon though compared to those freebies the average traditional media employee is best described as an ancient Roman emperor; carried around in a golden chair and fed with grapes. I’ve worked my entire career within traditional media and damn that’s been a comfortable life. Feel free to have a legislation wrestle with the blogosphere but only if all of media is gathered into the ring.
On the Telstra Business Blog I was quoted as saying “I’ve never met a successful blogger that actually set out to be a successful blogger”.